PEDIGREE ADOPTION DRIVE - AWARDS ANNOUNCED
THE PEDIGREE® ADOPTION DRIVE™ 2011 RAISES OVER £160,000 FOR UK ABANDONED DOGS
Leading Petcare brand Pedigree® has today announced it has raised over £160,000 to help the thousands of dogs abandoned every year in the UK, through its charitable initiative, The Pedigree Adoption Drive 2011.
The fundraising comes at a crucial time, as rescue centres’ facilities across the country are severely suffering under the strain of the highest level of dog abandonment in over a decade.
The Pedigree Adoption Drive, which works in partnership with the Petplan Charitable Trust, aims to raise awareness of the ever-increasing issues of dog abandonment and funds for the hundreds of rescue centres across the country, working tirelessly to find these dogs new loving homes.
Now in its fourth year, the campaign called upon dog lovers everywhere to show their support, by taking part in the world’s first virtual dog walk around the web. In addition, consumers got involved in a host of other activities - donating via text message and online, to help the Drive reach this year’s grant total.
The funds raised this year will be distributed through grants to 90 rescue homes across the country - including three special grants of £15,000 given to Bath Cats and Dogs Home, £20,000 given to North Clwyd Animal Rescue and £25,000 given Birmingham Dogs Home. Every grant will be put towards projects aimed at making tomorrow better than today for dogs – including the refurbishment of dilapidated kennel blocks, desperately needed veterinary facilities and the supply of essential surgical equipment.
TV presenter and vet Steve Leonard, who is the ambassador of this year’s campaign, said: “The money raised from this year's Pedigree Adoption Drive is a great example of how we can achieve so much together to help take steps towards tackling the issue of dog abandonment. The grants awarded to rescue centres this year will make a big difference in helping to find many rescue dogs, the loving homes they deserve.”
Katie Wragg, Pedigree Adoption Drive Brand Manager said: “In the last four years we’ve raised over £1million for rescue centres supporting the country’s abandoned dogs and despite the tough economic climate, the amazing public reaction has enabled us to really make a difference to the lives of abandoned dogs across the UK and help give them a bright future.”
For more information on the campaign, please visit uk.pedigree.com/pedigreeadoptiondrive